Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumer’s location and provide location-specific advertisements on their mobile devices. With the increasing use of smart devices, especially smartphones, location-based advertising (LBA) has gained momentum and popularity amongst marketers in leaps and bounds.
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It has opened doors to a vast array of opportunities for advertisers to personalize their messages to people based on their current location in real time
LBA is a direct marketing format that allows marketers to reach specific target audiences.LBA enhances the ability to reach people in a more targeted way than in the past. LBA can improve the relevance of ads by giving them control over the content, time, location and manner in which they receive advertisements, providing them with more relevant information, personalized information and targeted offers.Unlike other traditional media, LBA can be used to research consumers [need to clarify] in addition to advertising, and can be used to customize future offers.
Foursquare, Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve, Thumbvista
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Market segment by Type
Assisted GPS (A-GPS), GPS, Enhanced GPS (E-GPS), Enhanced Observed Time Difference (E-OTD), Observed Time Difference (OTD), Cell ID, Wi-Fi, Others
Market segment by Application
Retail Outlets, Public Places, Airportsm, Hospitals, Others
This location-based advertising marketplace report provides customers with actionable market insights that create sustainable and profitable business strategies. The purpose of this market research report is to make better decisions and gain a competitive advantage.
Different technologies around the world, such as GPS, will have an impact on the location-based advertising market. Analysts in this research have used primary and secondary research techniques for effective research the market.
Based on geographic location, this location-based advertising market has been researched in global regions such as North America, Latin America, Asia Pacific, Africa and Europe. Different leading players have been analyzed to obtain a detailed description of the various effective strategies performed by top companies. Different graphical rendering techniques (such as info graphics, charts, tables, and images) have been used to better understand the location-based advertising market when planning this statistical report.
Finally, the researchers focus on different suppliers, customers, vendors and manufacturers. In addition, it provides some important drivers, constraints and opportunities to gain insight into the business.
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Gain an in-depth analysis of the market and a comprehensive understanding of “Global location-based Advertising Market Analysis and Forecast 2019-2026” and its business prospects.
- Understand the market strategy that competitors and leading organizations are adopting.
- Understand the future prospects and prospects of location-based advertising market analysis and forecasting from 2019 to 2026
Table of Contents:
Global Location Based Advertising Market Research Report
Chapter 1 Location Based Advertising Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Global Production, Revenue (Value), Price Trend by Type
Chapter 7 Global Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
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